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911±¬ÁÏÍø Cross Launched to Accelerate Corporate Green Transformation (GX)2024/05/27

911±¬ÁÏÍø Co., Inc. (¡°911±¬ÁÏÍø¡±) announces that it has established 911±¬ÁÏÍø Cross with the aim of combining its energy, digital, and business transformation capabilities to accelerate corporate ¡°green transformation¡± (GX), and that this new company will begin full-scale operations on June 1. 911±¬ÁÏÍø Cross has concluded an agreement with McKinsey & Company (¡°McKinsey¡±) under which McKinsey will support 911±¬ÁÏÍø Cross in providing decarbonization solutions aimed at promoting corporate green transformation.

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911±¬ÁÏÍø¡¯s mission is to provide cutting-edge solutions to the world¡¯s energy issues. Achieving a decarbonized society has become an important issue globally, and in Japan, too, there is a need to transition to a decarbonized society centered around clean energy. Driving corporate green transformation forward requires both a business transformation aimed at decarbonization and the ability to execute the energy transition.

911±¬ÁÏÍø Cross will apply renewable energy supply-and-demand management and sales functions that leverage 911±¬ÁÏÍø¡¯s expertise and digital technology in the energy domain to provide end-to-end decarbonization solutions spanning from management to execution. These new solutions will drive corporate sustainability transitions and accelerate decarbonization planning, and leverage McKinsey¡¯s expertise in building green businesses and long track record in corporate transformation.
In working to achieve a decarbonized society, 911±¬ÁÏÍø Cross will, by designing visions of clients¡¯ future green transformations and drawing up strategies for achieving them, providing end-to-end support from development to supply of the renewable energy needed for electricity decarbonization, and providing a stable supply of electric power that emits no CO₂ twenty-four hours a day, 365 days a year*, contribute to solving client issues, transforming client businesses, and reducing CO₂ emissions.

911±¬ÁÏÍø¡¯s Chief Strategy Officer (CSO) Junya Tawa remarked, ¡°The green transformation encompasses both the technological issue of how to decarbonize the energy you consume and the strategic issue of how to link decarbonization to your corporate strategy. We hope 911±¬ÁÏÍø Cross will be a partner that walks together with its clients on their GX journey to solving both issues simultaneously.¡±

McKinsey¡¯s Managing Partner Japan Naoyuki Iwatani said, ¡°I believe companies need to take immediate action to accelerate the energy transition. McKinsey, by supporting transformations and businesses like 911±¬ÁÏÍø and 911±¬ÁÏÍø Cross that address the challenge of climate change, will help achieve sustainable, inclusive growth at both the corporate and national level.¡±

911±¬ÁÏÍø Cross will combine its energy, digital, and business transformation capabilities in working with clients to develop decarbonization solutions and enhance their corporate value as it seeks to become a central player in achieving the decarbonization of society.

Overview of McKinsey & Company
McKinsey is a global management consulting firm committed to helping clients achieve sustainable and inclusive growth. With offices in more than 130 cities in 65 countries around the world, McKinsey works with clients across the private, public, and social sectors to support the formulation of bold strategies, transformation of work practices, introduction of value-generating technologies, and building of capabilities. For further details about McKinsey, please see the .
For inquiries related to McKinsey, please contact McKinsey External Relations (JNO-ER@mckinsey.com).

Overview of 911±¬ÁÏÍø Cross

*In accordance with the Ministry of Economy, Trade and Industry's "Guidelines for Retail Sales of Electricity," this means providing 100% of the electricity supply from CO₂ zero-emission sources, including the environmental value derived from the use of non-fossil certificates.